Instagram has become an indispensable part of the digital world, with 800 million active users a month and promising potential for businesses and influencers alike. For those looking to capitalize on the visually appealing platform or capture audience engagement, it is important to know what niches are most popular on Instagram. Moreover, understanding popular niches on Instagram can give you insight into how people are using the platform and what is resonating the most.
From fashion to travel, food, beauty, and lifestyle, there is a wide range of popular niches on Instagram that businesses and influencers alike have capitalized on. With this in mind, we’ve compiled a list of nine highly successful niches on Instagram that you can use as inspiration! From photography to fitness, health, music, and art—find out which industries have found success in this social media age so you, too, can cash in on their influence.
Fitness:
Fitness-related accounts on Instagram are popular among users, with influencers showing off their gym routines and nutrition tips. You will find a wide variety of content, from personal accounts sharing their fitness journey to popular brands marketing the latest health and wellness trends. It is up to you to determine how to differentiate your account from the other popular fitness influencers. Fitness brands also popularly use this platform to promote their product lines and recruit new customers. With hashtags like “#FitFam” and “#GymLife,” it’s easy to identify popular fitness-related content on Instagram. Once you get the hang of it, you can find your unique niche within this popular industry. If you wish to boost your posts or increase their exposure, make sure to buy automatic Instagram likes, as it is an easy method to grow instantly in the initial stages.
Travel:
Travel is another popular Instagram niche that has taken the platform by storm. With travel influencers and brands showcasing their exotic destinations, creative content accounts dedicated to wanderlust soon followed. This popular hashtag-driven trend has been a popular way for users to discover new places and keep up with exciting adventures from all over the world. If you’re looking to get in on this popular industry, make sure to use popular hashtags like “#Travelgram” or “#AdventureSeeker” when crafting captivating visuals for your account. With this niche, there are ample opportunities to collaborate with popular travel industry players and influencers, making it a great way to attract more followers and drive more engagement for your account.
Fashion:
Fashion is also popular on Instagram — from high-end designer labels to the latest streetwear trends, fashion content has been dominating the platform for years now. Influencers, brands, models, and celebrities alike have been leveraging this popular niche to build their profiles and gain recognition. If you’re looking to enter this competitive market, make sure to stand out from the crowd by incorporating unique visuals into your posts. From playing around with creative filters or using popular hashtags like “#FashionBlogger” or “#StyleInspiration,” there are many ways you can make a fashionable statement that will be sure to draw in followers.
Food:
Foodies rejoice! With food being such an integral part of our lives, it’s no surprise that Instagram accounts devoted to mouthwatering dishes, smoothie recipes, and even vegan alternatives have taken off in recent years. Food hashtags like “#FoodPorn” and “#FoodBlogger” are popular among the Instagram crowd, which provides the perfect opportunity to show off your culinary skills. Most Instagrammers also follow popular chefs and food bloggers to get a glimpse of popular recipes and cooking methods. The best part of the Food niche on Instagram is that you get to explore the hidden gems of the gastronomic world and try out different cuisines!
Beauty:
From skincare and makeup tutorials to popular beauty bloggers, the Beauty niche on Instagram is full of inspiring content. There’s no denying that everyone loves a picture-perfect look – especially when it comes to step-by-step instructions. Beauty influencers have become popular in recent years due to their ability to show off new products and techniques. For example, you can find accounts dedicated to hair and nail care and makeup tips and tricks. With popular beauty influencers like Huda Kattan, Kylie Jenner, and Jeffree Star all having massive followings on the app, it’s no surprise that this genre has become a popular choice for Instagrammers.
Pets:
It’s no secret that pictures of cute pets make for popular Instagram posts. Whether it be cats, dogs, or other furry friends, pet influencers can create a fun and interactive platform for their followers. From funny pet accounts to lifestyle tips from owners, there is something out there for every animal enthusiast. Even if you don’t own a pet yourself, you can always appreciate the cuteness of popular dogs like Marnie the Dog or Doug the Pug! And the majority of the people on Instagram love seeing videos and images of pets, which makes it an ideal niche for content creators.
Memes:
Memes have taken the internet by storm, and it’s no surprise that they are popular on Instagram too. With topics ranging from popular TV shows to everyday life moments, there is something for everyone. Meme accounts allow followers to take a break from the seriousness of the world and provide much-needed laughter in their feeds. As most Instagrammers enjoy scrolling through memes, this popular niche is here to stay for a long time. The best part is memes get a lot of shares and can help you grow your account quickly!
Tutorials:
Tutorials are popular on Instagram as they provide useful information to followers. No matter what your niche is, whether it’s makeup, cooking, or photography, creating tutorials can help you grow your account and gain a dedicated following. Tutorials also help increase engagement on your posts which can be beneficial for businesses looking to market their products or services. With tutorials, you can become an expert in your field and show others just how knowledgeable you are.
DIY projects:
DIY projects have taken off on Instagram lately as people love expressing their creativity. Followers love to see the process behind making something from scratch and appreciate the effort put into it. If you find yourself getting creative with arts & crafts or home improvement projects, then this could be a great niche for you! Share your progress along the way and inspire others to make something of their own too.
Conclusion
These are just a few popular niches that have become wildly successful on Instagram. From fashion to travel and everything in between, there is an audience for every interest! So, if you’re looking to make a splash on the popular photo-sharing platform, consider one of these popular niches and start growing your following today. With dedication and hard work, you can become a top influencer in no time!