You must prepare your strategies in advance of Black Friday. Planning ahead can give you plenty of time to keep clients interested and increase sales. All you need are a few Black Friday email examples to get you motivated to improve your tactics.
Campaign Monitor research indicates that on Black Friday, 116.5 million emails are sent. During Black Friday discounts, there will be a lot of competition to be seen in your customers’ inboxes. You must make sure that your strategies result in more traffic and significant income growth.
Although it might appear difficult, do not panic! With countdown deals, personalized advice, and templates, we have the greatest Black Friday email samples and templates to help you construct the ideal Black Friday email.
Are Black Friday campaigns appropriate?
The first Friday after Thanksgiving, known as Black Friday, signals the start of the Christmas shopping season. It’s the greatest sales day in the US; in 2022, people there spent $87.2 million on Black Friday online alone. The annual NRF study also reveals that Black Friday during Thanksgiving Weekend saw the greatest influx of in-store customers.
The problem is that many start buying Christmas presents in November, which accounts for the spike in sales around this time. Additionally, a successful Black Friday email marketing strategy will increase awareness of your specials and special offers, which can help you increase sales.
To boost your chances of crafting a compelling campaign, we’ve collected top 7 Black Friday email examples — and explained what makes them successful. You can use them as a reference for your future campaigns to drive results, boost open rates, and increase revenue during this special season.
1. Powerful, yet short email copy
Bottle Rocket is a tiny hot sauce company that emphasizes natural ingredients, small quantities, and all things delicious and fresh. The one with attitude best portrays their brand personality. They don’t hesitate to upload food photographs with suggestive remarks like “I would f that pizza” or refer to the fans of their Facebook page as “hotties.”
This straightforward Black Friday campaign fits with their online persona:
Source: Selzy
As easy as it may sound, the subject line reads, “All sauces are $6.90 each today.”
We appreciate this email because it’s almost painfully self-aware, laconic, and effective. We also admire a business that doesn’t take itself too seriously. This Black Friday email is an excellent illustration of how to convey your brand in marketing emails; the informal tone and all-lowercase text mirror the style of their social media posts.
2. Price countdown alerts
A price reduction notice is yet another useful Black Friday trigger email. Customers would probably rush at the chance to get anything they’ve already been looking for that has now decreased in price as the big day’s premise is saving money, so let them know the wonderful news. Custom triggers, such as price decrease emails and emails about backorders, typically increase sales by 4%. Because of this, they are both crucial email marketing strategies for Black Friday.
The purpose of this email is immediately apparent to the recipient upon first sight. We can see that the customer is reminded of the product they were browsing at and the substantial discounts they stand to get by the subject line, headline, and strong graphic in this Country Living email. And that countdown timer prompts a reader to waste no time reading emails and to buy a product instead.
3. Authentic tone of voice
This Huckberry example of a Black Friday email has a very genuine feel about it.
The font, the Dylan Thomas quotation, or the picture of a contented person in a wooden home are likely to blame.
In any case, it diverts attention from the product- or hype-focused Black Friday mailings, so it might succeed in doing so.
4. Creative discounts
Customers enjoy discounts and surprises, and Forever 21 has successfully included both in a single Black Friday email design, where discounts get revealed one by one in an engaging animation.
Customers have received discounts from the brand in the most inventive manner conceivable.
The customer will discover a surprise discount when they click the CTA at the bottom of this Black Friday email sample.
We believe that by making your clients motivated to interact with your email campaigns, they would become immediately motivated to shop for the holidays.
5. Connection with the most loyal audience
In this Black Friday email, AppSumo promotes its Plus subscription plan, which is intended for the company’s most loyal customers, with a limited-time deal.
The Black Friday discounts raise the subscription plan’s worth. Due to the extremely limited supply, we urge individuals to join up right away.
Anyone who sees the offer will probably be particularly engaged with the brand because it is hidden midway through the company’s usual weekly newsletter.
That said, you can use your Black Friday sale to attract more devoted clients. If you don’t have a subscription plan like AppSumo, you may accomplish this by promising to continue the offer to customers who recommend your business to friends or discuss your product on social media.
Bonus: Top tips to boost your Black Friday campaigns
Get marketing right away. Don’t hold off until you know exactly what size turkey you need this year. The sooner you start planning your Black Friday marketing campaign, the more likely you are to stand out from the crowd of competing companies.
Make your email list bigger. We’ve covered how to expand your email list. At the beginning of November, update your CTAs for mailing list signup. Make sure folks know they must receive your Black Friday newsletter.
Create a dedicated website. In order to tease your promos, create unique banners for your website. For consumers to sample your Black Friday deals (and to collect even more email addresses), create a landing page.
Get ready with your abandoned cart automation. Customers add items to their carts to save for later as they shop for the greatest deals on Black Friday. Use that as an opportunity instead of a threat to make sure you engage them. Offer more generous discounts to people with abandoned carts and get even more satisfactory results from your Black Friday campaigns.