How much should firms spend on advertising or marketing? Ideally, as less as possible. According to various marketing experts, companies must make strategic reductions to their marketing budgets. That doesn’t mean firing half your marketing team. It means being more strategic about your marketing investments.
Buying marketing materials that serve your brand for long periods (not only for a few short campaigns) is very important.Several successful businesses engage in vehicle marketing. They custom-print several magnetic signs for car marketing. These signs make their company vehicles look splendid and eye-catching.
When they drive around these sign-covered company vehicles in busy locations, their brands receive amazing exposure. However, just like any other marketing tool, these signs also need to be super-durable. No business owner wants to acquire new sets of custom magnetic signs for their company vehicles every few weeks.
Here’s how they can make their custom magnetic signs last longer.
Using the Signs Properly
The longevity of your custom magnetic signs will depend on how you use them. These signs don’t suit all types of surfaces. They’re specifically designed for car surfaces. A high-quality custom magnetic sign will only attach to a few materials. They stick perfectly well on car surfaces made of steel, aluminum, plastic, carbon fiber, and fiberglass.
Some custom magnetic signs can even stick on fiber-reinforced plastics. Other than these materials, custom magnetic signs don’t suit other materials well. For instance, attaching these signs to wooden surfaces won’t yield great results.
Installing the Signs
The way you install your custom magnetic signs on your vehicle’s surface will determine their longevity as well. Firstly, the magnet should be clean.
- Use a dry paper/cloth to rub off any dirt you see on your magnetic signs.
- Your vehicle’s surface must also be clean, dry, and preferably waxed.
- These surfaces will be covered by your custom magnetic signs for a long period. Leaving these surfaces dirty means that you’re trapping dirt under your magnetic signs. Your vehicle’s metallic surfaces need to be smooth, gentle, and super-clean.
Before applying the custom magnetic signs, take these cleaning steps. During application, you need to keep your custom magnetic signs cool.
- Make sure the room temperature is below 60°F. Or else, the custom magnetic signs may suffer from heat damage.
- Only place your custom magnetic signs on flat and dry surfaces.
- Never install them over the concave or protruded areas of your car’s surface.
Unless the entire magnets are flat against the metal surfaces, there’s a risk of air pockets forming. Air pockets make custom magnetic signs look very unappealing. They also make these signs easier to remove. While driving, your custom magnetic signs may fly off if they have several air pockets underneath them.
Care & Maintenance
Contrary to popular belief, cleaning and caring for custom magnetic signs is not too difficult. You need to wash them with water (preferably warm) and mild detergents only once a week. Dry them completely and reattach them to your car’s surfaces.
Follow these tricks to make your custom magnetic signs last longer.