Pinning Success: Discovering The Best Time To Post On Pinterest

Best Time To Post On Pinterest

When ecommerce business owners plan their social media strategies, they might overlook Pinterest as a helpful platform, not knowing it can boost website traffic and lead to more sales. Still, it requires effort to follow this marketing method. To make the most of your time on Pinterest, like any other social media platform, it’s crucial to optimize your efforts.

Recently, Pinterest introduced Idea Pins to increase engagement within the platform instead of directing traffic to your site. This means you’ll need to be more active on Pinterest to see results. If you post when your audience is likely to see and engage with your content, you’re increasing the chances of reaching more users quickly and frequently.

Posting on Pinterest should be an essential part of your marketing strategy. In this article, you will find the best time to post on Pinterest and explain why timing your pins is vital. It will also discuss some tips to help you determine the ideal posting times for your business.

Why is the Timing of Pinning Important?

Choosing the right time to pin on Pinterest is crucial for maximizing the effectiveness of your marketing efforts. It directly impacts the visibility of your pins to your target audience. Research has shown that by understanding when your audience is active on Pinterest, you can strategically schedule your pins to reach them when they are most likely to be online. This increases the likelihood of your pins appearing on their feeds, catching their attention and prompting them to engage with your content.

Moreover, pinning at optimal times can result in higher engagement rates. When users see your pins during their active hours, they are more likely to like, repin, and click through to your website. This can create a snowball effect, as engagement signals to Pinterest’s algorithm that your content is valuable and worth showing to more users. Ultimately, this can lead to increased traffic to your website, more exposure for your brand, and potentially higher sales.

The timing of your pins on Pinterest is not just about when you post but about strategically reaching your target audience when they are most receptive. By aligning your pinning schedule with your audience’s active times, you can boost engagement, visibility, and, ultimately, the success of your Pinterest marketing campaigns.

Best Time To Post On Pinterest

Determining the best time to post on Pinterest can increase your chance of success in your marketing strategy. It’s important to consider when your target audience is most active on the platform. Research shows that certain times of the day and days of the week tend to yield higher engagement rates, such as evenings and weekends. Here are the various peak times to post on Pinterest on each day of the week:


For Mondays, the optimal times for posting are between 2:00 PM-4:00 PM, as well as later in the evening at 8:00 PM. These are the peak hours when users are most active and engaged.


The top posting times on Tuesdays are between 3:00 PM – 4:00 PM and 9:00 PM. These are the hours when users are most likely to be browsing and engaging with content.


For Wednesdays, the best times to post are 2:00 PM – 4:00 PM, as well as between 8:00 PM – 9:00 PM. These hours are prime for reaching a larger audience and getting more engagement.


On Thursdays, the top times for posting are 2:00 PM, 6:00 PM, 8:00 PM, and 9:00 PM. These hours coincide with peak user activity and engagement. However, it’s best to avoid posting at 4:00 PM on Thursdays, as this hour tends to see lower engagement levels.


The ideal posting times on Fridays are between 2:00PM – 6:00 PM, with earlier times showing higher engagement rates. These hours are when users are most active and engaged.


For Saturdays, the ideal posting times start as early as 11:00 AM and go as late as midnight, with 4:00 PM, 6:00 PM, and 7:00 PM also showing strong engagement rates. These hours coincide with peak user activity and engagement.


The prime posting times on Sundays are in the evening between 8:00 PM – 10:00 PM, but also in the afternoon at 12 PM and 4:00 PM. These hours are when users are most active and engaged.

How Do You Determine The Best Time To Post On Pinterest?

Finding the best time to post on Pinterest is an important strategy to boost how many people see and interact with your pins. Here’s a simple guide to help you discover when is the right time to share your pins:

Check Your Pinterest Analytics:

Start by looking at your Pinterest Analytics dashboard. This tool gives you insights into when your followers are most active. See if there are patterns in the days and times when your pins get the most likes, comments, and saves.

Try Posting at Different Times:

Experiment by posting your pins at different times during the day and week. Keep an eye on how your pins perform at these different times. This helps you gather real-time data on when your audience is most likely to engage.

Think About Time Zones:

If your followers are in different time zones, think about their locations when you plan your pinning schedule. Aim to post when they are most active, adjusting your posting times to make sure they see your pins.

Use Outside Tools:

There are tools like Tailwind, Buffer, or Hootsuite that can help you figure out the best times to post on Pinterest. They look at your account data and suggest when to post based on how your audience behaves.

Stay Consistent and Watch What Happens:

Once you find good posting times, stick to a regular schedule for a few weeks. Keep an eye on how your pins are doing, and be ready to adjust timing if you notice any changes in engagement.

Listen to Your Followers:

Pay attention to any comments or messages from your Pinterest followers. Their feedback can give you clues about what they like and when they are most active. Adjust your posting times to match their preferences when you can.

Keep Up with Pinterest Trends:

Pinterest is constantly changing, so stay updated on the latest trends. Certain times of the year or special events make users more active. Adjust your posting schedule to benefit from these trends and get more eyes on your pins.


Finding the perfect time to post on Pinterest isn’t the same for everyone. It depends on things like what kind of business you have, where your customers live, and when those customers are most active online.

Considering all these variables, finding the best posting times is one big experiment. You can post at different times during the week to see when you get the most likes, comments, and shares. This way, you can make a schedule that matches when your followers are most active and likely to pay attention to your pins.